The SNAPS unit: The Next Generation In Modular FlatPack Design!


The Face Of Melenlaos Florides

Adam Amos


I am a lively and exuberant young designer, with a passion for precision and a drive for clarity. My direct and open design styles conflict and result in real world design for the real user and the real market.

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Inspired by evolution, Driven by a constant need for change, I both benefit and thrive within team environments, and deliver with passion the ideas and emotions that evolve from creative situations. Applying my ranging skill set to each scenario to deliver the upmost at all times.

Enjoyment and interactive involvement lead my design path and aim always to convey my positive attitude at every point of that journey.


Adam’s Exhibition Information.

Through 5 key areas of interaction, the SNAPS furniture unit aims to deliver positive physical interaction built from sensory feedback , fundamentally intended to develop a strong person-product relationship.

[UKIPO - Design Registration of product processing and Patent Pending for Joint Design]

  • Brief
  •  Details
  • Background Theory
  • Product Development

The brief I set myself was to deliver a post purchase modifiable product, challenging the users understanding of a static product by allowing for functional change to occur through user interaction and creativity.

Utilising a modular construction method, reverse engineered jointing and magnetized zones, the user engages with the SNAPS’ component’s to become satisfyingly involved in the creation and construction process of the unit, configuring it to the desired size and arrangement to suit its chosen function.
Tackling the issues of poorly designed flat-pack furniture was an initial direction for the project. However it developed into something much much more.. Development of a product that brings into fruition areas that are regularly over looked - Enjoyment and Pleasure were not words usually associated with the construction of flat-pack furniture. However, this product is based on 5 Key Interaction Areas aimed at creating user participation through sensory feedback.

The SNAPSunit is designed for the user.... Designed to make the user enjoy the normally, boring, dehumanised, robotic and repetitive construction process that usually frustrates and irritates, and instead provides

[1] Engagement, [2] Involvement, [3] Productivity, [4] Pleasurable Satisfaction  and [5] Interest.

Technically: The depicted product is manufactured from high quality 18mm FCC certified Austrian beech ply, using CNC machinery (routers and Lathes) and high quality hand craftsmanship. The magnets utilized within the joint are high strength, high grade neodymium magnets.

[UKIPO - Design Registration of product processing and Patent Pending for Joint Design]

Theory: Interaction and sensory Feedback
To help me develop this product i began to push into the realms of interaction and experience design. Experience design would allow my theories of 'Event Creation' to become more realistic. To take a mundane process and turn it into a pleasurable experience, i started to get to grips with ways that people interact.

The most logical system for me was to attack the senses. Based on the writings of D.Norman and P.Jordan (User Centred and Emotional Design Professionals) these areas would help me affect the user psychologically and physically, so to affect whether the user perceives the situation to  be 'pleasurable' or 'irritating', thus creating either a positive or a negative event.

Donald Norman,
suggests that often " the surface appearance is less important than their (products) ability to evoke memory of particular people or events"


The 5 key Interaction areas:

The physical feedback will provide a sense of pleasurable satisfaction. The fulfilment received from connecting each component and impart a sense of progression.
Touch - will play the key part in the user interaction.
Feedback through movement and conections of joints, magnetic fields of attraction and repulsion.

Visual and physical feedback will be put to work for this.
The positive and negative feedback will communicate info to the user concerning ‘correct or incorrect’ connections or configurations.
The engaging feedback will draw the user into wanting to participate in the creation process rather than portraying its construction as a chore.

Initiating the sensory feedback by challenging the user to find multiple configurations for the product thus deepening their involvement in the process by promoting interest and engagement.

The simple connection and securing methods, will aid in guiding the user towards an outcome and also allow for a trial and error scenario.

Although there is the possibility that negative feedback may occur, resulting in irritation or frustration,the level of difficulty would aim to induce more curiosity into the ‘correct’ component/product configuration.

On the realisation and understanding that there are multiple ‘correct’ relationships between components, it will enhance the interest and enthusiasm for the event and the drive to explore the products possibilities.

Productivity is likely to be the result of the feedback and the interaction between user and components, creating a more rewarding experience.

Making each step of the event, pleasurable, engaging, involving and interesting by imparting the feeling that the time taken to create, construct and communicate with the products components was worth it and considers the ‘creation event’ to be a productive and pleasurable experience.

The product development was done over several months through direct observation, then the testing of the various joints I had developed and materials I had chosen to work with. Optimizing the manufacturing possibilities was a big part of the process and whilst working in a DFMA direction. That coupled with the need to produce a product that would deliver sufficient interaction and experiential situations for the user.

The SANPSunit product family is ever expanding, but with many avenues of experience and interaction design still to be probed and introduced into the environment of household and consumer products, the development of this product is ongoing as always.