The Green Aesthetic

Products which visually communicate greenness to consumers.s

The Face Of Melenlaos Florides

Nick Bampton

nbampton442@hotmail.com
http://www.nickbampton.co.uk/

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I have studied design in London for 3 years, at Middlesex University and London South Bank University. I have design experience working in aerospace design engineering.

 

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Nick’s Exhibition Information.

The Green Aesthetic' is an exhibition showing products designed to communicate their environmental benefits solely through their visual form. The visual semantic style, 'Design for green Communication' has been developed by Nick Bampton, and taps into visceral associations within consumers.

This is a response to current green marketing and the process of 'greenwashing' where companies mislead consumers regarding the environmental benefits of a product.

“A strong green aesthetic will create a positive response from green consumers, who have become sceptical of products making environmental claims on packaging and in adverts.”

  • Behavioral Association
  • Media Influence
  • Green Imagery
  • Links

Research shows a strong visceral link between the environmental behavior or action taken by the consumer and the green aesthetics they respond to positively.

Media driven awareness of environmental issues, e.g. the current move away from plastic shopping bags, can influence the consumers perception of what a green product will look like.

Green consumers have become very skeptical of products which make environmental claims and use green clichés like green coloration and images of trees, dolphins and earth.

Subtle natural imagery can be used within products and branding to communicate environmental qualities to consumers, whilst avoiding accusations of green washing.

Green consumers have become very skeptical of products which make environmental claims and use green clichés like green coloration and images of trees, dolphins and earth.

Subtle natural imagery can be used within products and branding to communicate environmental qualities to consumers, whilst avoiding accusations of green washing.